What the heck is that?

You’re familiar with SEM - Search Engine Marketing - and SEO - Search Engine Optimization.

Time for some new acronyms: SMM and SMO - where the SM stands for Social Media.

You’ve tuned your web site for search engines and searchers, and provided quality content to engage and explain why you’re the best. Now it’s time to be social! Expand your business personality and unique selling point onto social networking platforms.

Social Media Marketing and it’s smaller counterpart - Social Media Optimization make up the 3rd leg on the stool of your online marketing plan. An SMM campaign works through social networking to improve your website’s “findability” on the web.

The goal isn’t to just increase links to your site from other blogs and social networking sites, but to have a persona represented as a strong contributor and resource in your online community.

Building social connections takes time and effort - involving your business in Social Media sites requires time, commitment, and communication. Like moving to a new school, you have to proactively seek new friends, and work to maintain the quality of the relationships you create.

Social Networking and Social Media Marketing requires:

• Creating and maintaining your business personality within various social networks.
• Promoting your business events on social networks and even building or hosting social network events
• Tracking the responses generated online about your organization and campaigns

Now that you’ve started marketing socially - it’s time to do some optimizing:

• Analyze site comments, postings, and friend conversations for trends and opportunities
• Optimize your profiles, content, links and tags to increase the breadth of your web presence, gradually expanding and tweaking for improvements
• Continue building connections through friending, comments, and links to organically grow your social network

Already have SEO/SEM and Email Marketing in place, but looking to increase your web presence and increase sales? Expand your market virally through Social Media Marketing and Optimization. We can work with you to develop social strategies and get you connected to your target audience.