Experience

CURRENTLY

James Gorley is consulting and seeking opportunities in Web Marketing and Interactive Strategies

~ Need a Web Strategy? Hire an Expert ~ (cross-link to page) – landing page: gorley.com/hire-an-expert and/or gorley.com/web-strategy

View Gorley’s Current Info:

Cover Letter | Resume

SUMMARY

“James Gorley is an experienced Web Marketing Manager, who leads interactive marketing strategies and delivers measurable results. Whether it’s developing and guiding online marketing strategies or tactical engagement through management and hands-on development, he’s experienced in web marketing and development across email, web, search advertising (paid and organic), and social media channels.

James balances creative, technical, and team leadership skills to drive innovative campaigns and projects that are framed around enhancing the user experience and based in analytics to continually measure and optimize for improvements.”

Current Work

  • Consulting via  GorleyMedia and  BubbleUp.net

Measurable Results

  • (see resume)

Key Web-Focused Skills

  • Paid Search Advertising Strategies and Management for PPC AdWords, Google Campaigns, Copy Writing, Ad Testing, Analytics/Conversion Tracking
  • On and Off-site Web Content, Page, Linking, and Process Optimization for Organic Search Rankings and Conversions Improvements
  • Interactive Marketing Strategies – multi-channel  coordination through online and offline media, including web, email, tv, billboards, social media, community events, direct mail.
  • User Experience focus to drive usability testing, persona development, use case development, information architecture, web ease of use and conversion optimizations.
  • Goal > Strategy > Tactic = Direction and Measurements to analyze, improve and enhance.
  • L.I.V.E. – Strategic Methodology to Community Building (applicable to both online social networks and offline grassroots and community interaction).
    • Listen – Gain awareness of community discussion points, hot topics, areas of concern, and tone/methods of communications
    • Interact – Engage in conversation and provide value to key community personalitys: Mavens, Connectors, Salesmen, Evangelists, Fanatics, Hubs, Teachers, etc.
    • Value – Reward community involvement, value contributions, and also engage analytics to track goals and seek out trending information.
    • Enable – Share tools and education how to build a self-sustaining system that both provides community value and drives business goals.

Professional Experience

  • Previous Work
  • Academy
  • Reliant/Houston Industries/HL&P and various others (Now NRG Energy, CenterPoint Energy, etc)
  • MCI/SHL Sytemhouse
  • Houston Baptist University

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Education, Training, & Involvement

(see current resume)
Contact Me

(see Contact page)